There is no one-size fits all.

How do you reach your target on their terms- through mediums that are relevant to them?

CONSIDER NEW STRATEGIES: Do you need to find your market or is there an opportunity for your target to find you. From online social media to more invasive mediums, there can be a balanced media strategy for both. Is your message relevant to the life stage of the prospect? Do you understand the "life triggers" that motivate target prospect?

Strive for a balance between brand and promotion - but also be realistic about how budget, timing and your offerings influence when to do what.

BRAND = a promise that you uphold and consistently deliver
PROMOTION = a good reason to try us
BRAND = brings your position to life, connects emotionally
PROMOTION = gives the prospect an exciting incentive
BRAND = an internal motivator as much as an external awareness

THE VELOCITY SCALE: decide where you want your efforts to reside on the scale, can be different for different incentives.

To survive and serve the next generation of credit union members, you need to be able to answer these questions:

Who are your best prospects? Are you relevant to them?
Are you willing to make refinements to become relevant?
Are you trying to sell on a customer service experience alone?
How are you educating your new prospect on the CU difference?
You're open to the community, but are they open to you?
Asking the right questions is the first step to getting there.

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STRATEGY

There is no one-size fits all.

Third Degree is a Savvy Partner.

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