THERE'S A LOT TO LEARN ABOUT SOCIAL MEDIA MARKETING, but that doesn't mean credit unions should shy away from this new way to engage with members and prospects, especially when faced with the challenge of gaining younger members.

So when Third Degree approaches a social media initiative for a credit union, we keep this simple philosophy in mind: "Social media marketing is a directed dialogue between brand and audience."

Credit unions need to be part of the social media dialogue. You have a story to tell a whole new generation, a generation that is consuming media(new and traditional) in more ways than ever­ and creating a whole new way to interact that's influence is overlapping to all generations.

SOCIAL INSECURITY: Credit Unions, Social Media and Gen Y
This video explains why Gen Y is a good fit for credit unions, how social media doesn't have to be such an intimidating undertaking, and how the team at Third Degree and Tinker Federal Credit Union worked together to build a relationship with Gen Y through their What Money Means and Buck the Norm initiatives.