Tinker Federal CU Featured Campaign
Buck the Norm
TFCU wanted to build a relationship with Gen Y and create an online resource for money matters, while differentiating themselves from banks, and "the norm."
Buck the Norm is the rallying cry to get over what everyone else is doing and get smart about your money - aligning the credit union way, with this generations' sense of activism and individualism.
Buckthenorm.com revolves around Gen Y's life events as an interactive and entertaining platform for peer to peer advice, contests, downloads, quizzes, using social media to promote sharing.
A mix of traditional and non-traditional mediums was critical to drive traffic to the site, including targeted cable televisions, outdoor and direct mail.
Mall kiosks and banners during the holiday shopping corresponded with the launch of this campaign, as well as "Save a Buck" cards that paid for customers coffee, dessert, etc. at campus hangouts.
With a strategy to have presence at Gen Y events, Buck the Norm participated in the city's downtown Ghouls Gone Wild Parade. The float won "Beast in Show" and was experienced by 34,000 attendees.
 |
Learn more about Buck the Norm and it's results. View the Case Study.