Allegiance CU Featured Campaign
Rewards Checking Promotion

Allegiance Credit Union wanted an eye catching theme for their new rewards checking product, wanting people to take a second look at their 5% apy and no ATM fees.

Third Degree created a comparison concept that paired goofy glasses and smart glasses to illustrate "no-brainer" choice for those looking for a better value. We then created elements like teller mats, doorhangers, direct mail and web banners.

Third Degree often works with Allegiance to establish messaging and themes that they can then take and implement in-house when it makes sense, like commissioning a window artist to create an in-branch splash for the campaign.

The promotion has gotten great results, just between November and December Allegiance grew $3.8 million in checking accounts and now have over 800 Rewards Checking accounts.

Read more about "One Smart Little Credit Union" on ThirdDegreeCreative.blogspot.com